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Category: Sports Marketing

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Introducing Skulpt: Measure Your Muscle Quality

Influencer campaigns can be an effective way to introduce a new product, or a great way to introduce an existing product to a new market. Here’s the story of one such product that’s about a month away from making such a leap. For more than a deca... Continue >

#RunChat: How to Keep the Conversation Flowing

Since June 2010, runners David Hylton and Scott Miles have led the Twitter chat #RunChat, a conversation about a wide range of running topics.   The chat has grown from a few dozen to several hundred participants each week. In part I of my conve... Continue >

#RunChat: How to Build a Twitter Community

In the spring of 2010, David Hylton was taking part in FitBlog, an example of an emerging feature known as Twitter chats. David, who lives near Richmond, Va., had been blogging about running and had exchanged comments with another running blogger fro... Continue >

Which is Harder: Racing in a Triathlon or Filming It?

Despite the growing popularity of triathlons, and the inherent drama in the extreme endurance sport, the sport has had only a brief moment in the sun in the film industry. What it Takes, a film from 2006, stands as one of the few full-length document... Continue >

How a Few DJs and Surfers helped SOL Republic Create a Global Brand in 3 Years

Just three years after its founding in 2011 SOL Republic sells its headphones and accessories in 20,000 and 56 countries. The company, whose co-founders cut their teeth at the company that developed industry leader Beats by Dr. Dre, is a walking demo... Continue >

Which NCAA Team Gave Fans the Biggest Bang for Their Buck? (infographic)

With a few exceptions, attendance for the largest NCAA Division I men’s basketball programs is pretty stable. The schools with the highest per-game attendance for the 2013-14 season were generally the same schools who have been leading in attendanc... Continue >

How Joe Friel Built an Empire Coaching Endurance Athletes

Perhaps this little story is all you need to know about Joe Friel: Years ago, he returned from an Australian competition with a virus in his heart. The doctor forbid any training until the virus worked its way out of his system, which turned out to b... Continue >

The Raynforest Top 50 Sports Marketing Game Changers

Raynforest, the world’s first sports influencer marketplace, recently set out to identify and honor the most socially influential sports marketers. These are the folks that are truly changing the game, every day, by leveraging cutting edge technolo... Continue >

What Cinderella Does for an Encore

In the spring of 2006, George Mason University men’s basketball team bottled lightning. In the fourth NCAA tournament appearance in the school’s history, the No. 11 seed won its first tournament game ever. Then it won another, and another, and an... Continue >

Why Raynforest is Going to Change the Game in the Sports Marketing World

I’ve seen first hand how powerful influential people and their networks can work together to deliver breakthrough awareness for the right prospective customers and drive sustainable growth. And so we decided to codify that into a platform called Ra... Continue >