How many times have you read posts about social media strategy that give you advice like “post regularly”, and “add value to your followers”?
Too many times, right?
Social media is a powerful marketing tool, no doubt, but actually implementing effective strategies can be a totally overwhelming:
“Where do I start? What platforms should I use? No one is following me on Twitter, help!”
What do we mean by effective? It helps grow your revenue. That’s effective.
High level, fuzzy social media strategy ends here.
We are giving you 11 insanely actionable social media marketing strategies that you can implement this week to:
- Build your email list from your social accounts
- Outsource customer support to Facebook
- Find awesome guest posting opportunities on Pinterest
- and more…
Each tip helps you grow your reach or engagement, which grows your business, or saves you time or money, which helps your profits.
And each tip has step by step instructions, so you can actually implement them right now.
Let’s get started.
1. Use giveaways to get thousands of new email subscribers from social media.
But you’ve spent your time growing your social followings instead. How do you catch up, fast?
By offering just one giveaway on social media, you can grow your email list in record time.
Want to do something similar? Here are 4 steps to doing your first giveaway through Facebook (later you can do this on any network you want).
How to grow your email list with a Facebook giveaway:
Step 1: Facebook has rules when it comes to promotions and giveaways. Be sure to read over all of the guidelines in this PDF.
Step 2: Use a third party app like Rafflecopter or KingSumo Giveaways to run the contest. Third party apps will allow you to collect entrants information, help you select a winner from a long list and they can help thwart cheating. Basically, they save a ton of time.
Keep the offer short and sweet. Present a clear CTA and minimize the entry steps. Resist the urge to ask for a page like and other info – just get that email address.
Step 3: Incentivize sharing. If you’re using a third party app, set it up so that entrants get an extra entry for sharing the giveaway promo with their network. This is essential for your contest going “viral.”
Step 4: Make sure that your selection process is clear and fair. You do not want your followers feeling like they’ve been cheated.
2. Use this Pinterest Hack to Have a Go-To Customer Success Page
Showing successes from your prior customers is one of the most persuasive things you can do to market your business.
But if they’re locked away on some corner page of your site that nobody sees, they’re useless. You want them shared, re-shared, and shared again.
Social media is perfect for that.
One of the best (and easiest) way to do this is with a Pinterest board entirely devoted to your customer success stories. Here’s how.
Step 1: Set up a Pinterest board in a category that is appropriate to your industry. The title should include the name of your business and the term ‘success stories.’
Include your contact information in the description. If you’re a brick and mortar business, turn on the map function:
Step 2: Upload photos onto the board. You want these photos to tell a clear story about how the brand changed the customers life for the better.
Use the description section on each pin to explain how your product solved a problem for the client. Look at how fabulous this weight loss before and after can be:
Before and after photos work well for most industries, but feel free to get creative! Here’s an awesome example of a home restoration project. Do you think people interested in home restoration would want to share this? Yes!
3. Supercharge Your Social Reach With Influencers From Buzzsumo
Everyone knows the soul sucking feeling of publishing blog post after blog post, only to have nobody read it.
One of the best ways to get more people exposed to your content is to have influencers in your industry share your content.
And, surprise: this is not that hard.
Step 1: Open up BuzzSumo and search for the keyword you want to rank for.
Step 2: Click on “View Sharers” for the top ranked posts to see exactly who has been Tweeting similar content.
Step 3: Find their email address and reach out to them in a non-pushy way by mentioning your article and how they’d like it.
4. Get the best social media photos ever, just by asking.
Ok, everywhere you look someone is telling you to use images in your social media posts.
(For example, according to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts.)
But where the heck do you find a steady stream of good images that aren’t so cheesy they make you want to throw up?
Answer: Ask your followers! Let’s look at an example…
TRX Training Systems, a company that sells fitness equipment, has done a brilliant job of crowdsourcing visual content. They regularly post images of their loyal customers using their products.
Here’s a quick way to start cultivating your own homegrown visual content: hold a photo contest.
- Announce the contest across all of your platforms and promote it by sharing entries on social media every day.
- Offer a substantial prize to the follower who snaps the best photo of your product in action.
- Even if all the photos aren’t prize worthy, you will have plenty of relatable and interesting visual content to share with the social media world.
Still not convinced? Look at how much Facebook love this photo from TRX customers in Afghanistan got:
5. Use this Buffer hack to only spend 2 hours per month on posting new content.
There are so many people that complain that social media marketing “Takes too much time!”
Heck, it can. Here are the steps involved in posting regularly useful content:
- Finding content. You say: “Where do I find more? I’m running out of things.”
- Post Content on Twitter, Facebook, Instagram, etc. You say: “OMG I’m running out of time.”
- Repeat. You say: “Are you kidding me?! I give up.”
You need to get more efficient at this. And this is how.
We all know Buffer (and similar apps) can automate posting across different networks. But even then people complain that they still have to find content, put it in their queue, think of something clever to say, and it breaks up their work.
Instead try this simple little twist to make it even easier to save and post content on social media.
Second, you need to fill up your queue. There are two ways. First, Buffer has a browser extension so you can automatically add posts to your queue when you’re browsing.
But sometimes you don’t even want to take the time to think of something clever to say, pick an image, wait for the extension to load, re-enter your login credentials because it forgot.
Even that is a hassle, I get it.
So here’s an even easier way:
Just bookmark anything you see and like, but add it to a folder called “Buffer”:
You don’t have to wait for anything to load, think of what to write, which networks to share it on, nothing. Literally just hit bookmark.
Your workflow is not interrupted at all.
Then, once a month (or week), just go through your bookmarks and add all the posts in batch, like this:
Buffer will automatically space out the posts for you.
6. Use Twitter Chats to Write Blog Posts That You Know Your Customers Will Love
Finding new article ideas can be a drag, but Twitter chats can be a goldmine for ideas.
The questions, answers and off-the-cuff comments can give you awesome inspiration. And the best part is that you already know these are real issues that real people are having.
Here’s how to find and participate in one:
Step 2: You can join in a Twitter chat by typing the prescribed hashtag into a Twitter search and then interact with fellow chatters from there. But we highly recommend you use a tool like Tweetchat.
Tweetchat will connect with your Twitter account and filter all of the tweets related to the chat for you.
Step 3: Even if you don’t participate, look for pain points or key questions. For example, are a bunch of people in a fitness chat complaining about “lack of motivation?”. Boom, there’s a perfect blog post.
Step 4: If you decide to participate actively in a chat, follow these etiquette tips from Buffer:
7. Use a Facebook group for Crowdsourced Customer Support
Customer support can be a huge challenge for a growing business.
Raise your hand if you’ve ever thought your choices were limited to these:
“Well, I can either deal with a hundred emails myself or I have to pay for an expensive solution.”
That’s a false choice.
Instead, use a closed Facebook page as your customer support. Customers can post the question about your product there and the best part is that other customers will pitch and resolve customer issues for you!
Here’s how, step by step.
Step 1: Create a closed Facebook Group that’s sole purpose is to provide customer support.
Set up the group page. Include a description of what the group is for and images that are consistent with your brand.
Step 2: Once your group is in place, create an autoresponder that will email new customers and invite them to join your Customer Support Facebook group.
The key is to have this email go out soon after they buy or sign up, when they’re still feeling high engagement towards your brand.
Here’s an example:
8. Share adjacent content that will attract followers back to your page.
Do you ever feel like you’ve shared everything there is to share about your product or niche?
Digging up valuable content on a specific niche day in and day out can become tedious.
The solution? Share adjacent content along with content directly related to your product.
Adjacent content is content that is tangentially related to your brand.
For example, Athleta is a Women’s athletic wear retailer.
But if you go to their Facebook page, you will find much more than yoga pants. The Athleta Facebook page is loaded with content on health and wellness. Like this link to this healthy city guide for Boston.
Athleta understands their followers are hungry for information on how to be fit. They keep the brand in front of their ideal customer by making their social media page a wealth of information about the things their customers care about the most.
What are your followers dying to read? If you don’t know, scan the social media pages of your 20 most active followers.
Take notes on what they share, repost and like. When you find common threads, consider curating content about those topics.
9. Grow your email list by strategically sharing links to landing pages.
Make sure that your efforts to grow your social following show up on your mailing list.
Because when it is time to launch that new product, you need to be in your customers inbox. According to McKinsey, email is nearly 40 times as effective at acquiring customers than Facebook and Twitter combined.
How do you get your followers to join your email list?
Give them something valuable in exchange for an email address. They are already following you on social media, so this is not a hard sell.
Derek Halpern of Social Triggers offered a simple solution to a big problem, lacking confidence, in a five-minute video. At the end of this very useful tutorial, he suggests that you join his list and his Youtube channel.
He reminded followers that his content solves their problems and then he offered up more valuable content in exchange for an email address.
10. Use Pinterest to find guest post opportunities.
Flooding your social media followers’ newsfeeds with your content and sales pitches is not a strategy and it won’t drive traffic.
On the other hand, guest posting is a great way to drive traffic. Here’s what Ramit Sethi says about the benefits of guest posting: “You get exposure to new readers on massively popular blogs, create tons of links and get new subscribers to your blog’s RSS and email subscriptions.”
But the key is to find great guest post opportunities.
Google searches will only take you so far, but this hack for using Pinterest will help you find awesome, undiscovered guest post opportunities.
Step 1: Search under your chosen category (industry) to find frequent pinners. Here’s an example for sustainable architecture.
Step 2: Click on their profile and see if they have a blog.
If they have a blog you’d like to guest post on, start building a relationship by following them on Pinterest, sharing useful pins with them and liking their pins.
You can also follow them on other social networks and comment on their blog posts, but by focusing your efforts on Pinterest you’ll stand out in a less crowded field.
Step 3: Once you have integrated yourself into their community, send a friendly and complimentary email introducing yourself and what you have to offer their brand.
Tell them why you like their site and enthusiastically offer to contribute to their community. Many bloggers will jump at the chance to have someone else produce high-quality content that will keep their audience engaged and happy!
11.Use this infographic to find the perfect times to post and get the maximum engagement.
If you have the best social media content in the world, but no one sees it, will it drive traffic?
Sadly, it will not.
You could spend hours testing out the most effective post times for engagement. If you don’t have hours to devote to social media marketing, then we suggest you use this simple infographic from SumAll to find the best times to post.
Chances are great that content being shared at the peak times will get you one step closer to reaching your social media marketing goal!
And there you have it! 11 social media strategies that are insanely actionable.
What strategy are you going to try first?
Post a comment! We would love to know what you think of our strategies!