The relationship between athletes and brands has been evolving at light speed since the dawn of the digital age. Brands have been scrambling to keep up with the ever-changing landscape of sports marketing efforts, and athletes have become more sophisticated with how and where their images are used.
Sports marketers, therefore, have been at the forefront of defining this dynamic backdrop. The way these folks communicate the latest in sports of all kinds has set the scene for all the key players to find their own roles and go big.
Sports marketers are in essence the game changers of athletics. They create the awareness and excitement around the people, places, and events that shape every aspect of the sports they passionately portray. And they help athletes and brands realize their full potential with audiences of staggeringly high numbers.
As such, they’ve become the masters of the social media space as well. With over 27 percent of all Internet time now spent on social media, sports marketers have long since realized they need to be social mavens or get lost in the roar.
Raynforest, the world’s first sports influencer marketplace, recently set out to identify and honor the most socially influential sports marketers. These are the folks that are truly changing the game, every day, by leveraging cutting edge technologies, appealing to mass numbers of sports enthusiasts, and evangelizing athletes, coaches, fans, and every last critical element to the dynamic world of sports.
Raynforest, in partnership with influencer marketing agency Evolve!, recently announced the top 50 sports marketers, from across the spectrum of specialties, drawing them into an in-depth conversation about this ensuing phase of sports evolution.
What’s next for the vast and turbo-charged business of sports? The folks featured below are the ones to help answer this curious question, and their skills and social reach will bring these advancements and ideas to the masses.
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