Hi friends, family and investors,
We made it.
Today I am proud to announce that we are now opening Raynforest, the sports influencer marketplace to the world. We’re confident this beta release will support our first phase which provides (in just a few clicks) product reviews and social promotions from some of the most influential people in sports.
We started this mission because we were frustrated with paying large sums of money for ads that no one clicks on and do little to impact product awareness. We also loathe marketers that broadcast and blast us with “buy-my-product’ messages without first understanding whether the product serves their audience’s need.
All credible surveys show that word-of-mouth marketing from trusted sources is far superior to traditional forms of marketing. The reason is trust. Trust is the currency of the web. An opinion from a trusted individual is worth 16X that of a generic ad.
People clearly want authentic reviews and promotions from people they trust, not biased messaging from companies that only want access to their wallets.
So we set out to change that, and we’re just getting started.
Only Raynforest provides an easy-to-use platform to find trusted, highly targeted sports influencers; hire and manage them; and track the results of product reviews and promotions — on the platform. That means you no longer have to hire an expensive marketing agency or spend thousands of hours doing it yourself – making call after frustrating call, all the while managing the outreach process in confusing excel spreadsheets.
For the last 5 years, I’ve discovered that the benefits of working with influential people in any category are that:
1. They have built incredible trust with their fans.
2. That if they love your product, they will use that trust to promote your product to their fans.
3. They have a large network of people that can make connections for you that otherwise were impossible to obtain.
4. Collectively, they can make your product, service, or cause famous in a matter of days.
5. That they will co-create content with you in order to further your objectives as long as it overlaps with theirs.
I’ve had the chance to lead the teams behind making several products and services famous and driving vast amounts of sales and leads for companies where traditional advertising didn’t cut it. And every time, working with influential people was the primary reason we were successful.
I’ve seen firsthand how powerful influential people and their networks can work together to deliver breakthrough awareness for the right prospective customers and drive sustainable growth. And so we decided to codify that into a platform called Raynforest. Because we help companies make it rain by working with rainmakers who understand how to build engaged, profitable communities around a product.
So we invite you to join our community. To follow us on our journey and to watch us change the way that great products are marketed.
Please visit Raynforest.com for more information.
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