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LATEST STORIES

Coaching by Metrics

Jeff Booher has completed more than 60 triathlons and spent a little time as a decathlete at Texas A&M University – a typical background for an endurance-athlete coach. But then, he also became a Russian linguist in the U.S. Army’s military intelligence branch and a systems engineer designing supply-chain-management solutions for major U.S. retailers. Over 14 […]

Five Big Mistakes to Avoid in Social Media Marketing

Here’s the truth: Social media marketing doesn’t have to be difficult. Many businesses decide, “We need to get on social media,” tweet out a few promotions,  sit back and wait for the revenue to fall in. And when it doesn’t, they wonder why. Well, you’re probably making a few mistakes. Here are five of the […]

Developing an Effective Influencer Marketing Strategy for Your Brand

Influencer marketing, especially featuring sports influencers, is gaining more and more attention. In a global study by Augure late last year, 70% of the companies surveyed said they expect to maintain or increase their spending on influencer campaigns, while only 3% expected to reduce it (the remainder weren’t sure). It’s easy to see why. It […]

Introducing Skulpt: Measure Your Muscle Quality

Influencer campaigns can be an effective way to introduce a new product, or a great way to introduce an existing product to a new market. Here’s the story of one such product that’s about a month away from making such a leap. For more than a decade, Dr. Seward Rutkove, a neurologist at Harvard Medical […]

Influencer Marketing: The Complete Step by Step Guide to Promoting Your Brand with Influencers

Think about your absolutely favorite method of getting new customers. Got it? Good. Now what do you think is your customers’ favorite method of discovering cool new products? Fortunately, we don’t need to guess. The big survey and measurement company, Nielsen, went out and asked a bunch of consumers what type of advertising they trusted the […]


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